Why You Should Get a PhD in Chemistry

If you are interested in chemistry or another science career, there are multiple reasons why you should consider pursuing your doctorate or Ph.D., rather than stopping at a masters degree or a bachelors degree. More Money Lets start with a compelling reason for higher education -- money. There is no guarantee that having a terminal degree will earn the big bucks (dont get into science for money), but there are several states and companies that compute salaries based on education. The education can count for several years of experience. In some situations, a Ph.D. has access to a pay scale not offered to persons without the terminal degree, no matter how much experience he or she has. More Career Options In the US, you cant teach college-level courses without at least 18 graduate hours in the same field of study. However, Ph.D.s technically can teach college courses in any field. In academia, a Masters degree may provide a glass ceiling for advancement, especially to management positions. The terminal degree offers more research options, including some lab management positions not available otherwise, as well as post-doctoral positions. Prestige In addition to getting the Doctor in front of your name, having a Ph.D. commands a certain level of respect, particularly in scientific and academic circles. There are individuals who feel a Ph.D. is pretentious, but with work experience too, even these folk usually concede a Ph.D. is an expert in his or her field. More Affordable Education If you are seeking a Masters degree, you will probably have to pay for it. On the other hand, teaching and research assistantships and tuition reimbursement usually are available for doctoral candidates. It would cost a school or research facility considerably more money to pay outright for such skilled labor. Dont feel you have to get a Masters degree before pursuing a Doctorate. Different schools have different requirements, but a Bachelors degree is usually sufficient to get admitted into a Ph.D. program. Its Easier to Start Your Own Company You dont need a terminal degree to start a business, but credibility comes with that Ph.D., giving you a leg up gaining investors and creditors. Lab equipment isnt cheap, so dont expect people to invest in you unless they believe you know what youre doing. Reasons Not to Get a Ph.D. in Chemistry While there are good reasons to pursue a doctoral degree, its not for everyone. Here are reasons not to get a Ph.D. or at least to delay it. Long Term Low Income You probably didnt finish your bachelors and masters degree with a lot of excess cash. It might be in your best interest to give your finances a break and start working. You Need a Break Dont go into a Ph.D. program if you already feel burnt out, since it will take a lot out of you. If you dont have energy and a good attitude when you start, you probably wont see it through to the end or you may get your degree but not enjoy chemistry anymore.

`` The Shawl `` A Devastating Story Centered On The...

â€Å"The Shawl† is a very devastating story centered on the Holocaust. It is a story of determination, survival, and sacrifice. It is based on the experiences of Rosa, Stella the niece, and Magda; Rosa’s daughter. Rosa lives to tell her story of the events surrounding her daughter’s death. What we have learned about the Holocaust, especially the violence makes the story realistic, tragic and compelling at the same time. The shawl becomes a symbol of survival, protection, and comfort for all three characters. There is violence depicted in this story in a few ways. The horror of the Holocaust is so painful to think about and this story reminds us and draws us in. Violence may be physical and can also be emotional due to the devastating events in our lives. The obvious violence is the experiences of the Holocaust. The violence of the Holocaust is something so horrific; we often try to forget it. The events such as starvation, disease, exhaustion, and executions are hard for us to imagine. We wonder how anyone can survive these conditions. The drive to survive is one of the strongest emotions we as human beings can experience. The physical and emotional trauma people endure can change their mental outlook. This can make it hard for them to move on and become a productive member of society. We can learn from them and this may help us to understand and give us the ability to help them heal. A second portrayal of violence is between the characters. Stella is only fourteen and jealous

Inception to Delivery Brand Value

Question: Taking on the role of E-Marketing Director, you have to develop a virtual brand marketing communication campaign using social media marketing to launch the e-service brand in the UK. Answer: E-marketing is also known as internet marketing, where the entire effort of marketing is solely based on the internet. Thus, this type of marketing generally uses different online advertisements with the aim to convert the traffic to the website of an advertiser. Now-a-days, internet marketing is the fast growing business that earns more profit because people use internet everyday and at every moment. The main characteristics of the internet marketing are longevity, reach, accountability and flexibility (Paliwoda, Andrews and Chen, 2012). The major challenges faced by the e-marketing director are to provide ROI for the marketing activities, to secure budget, to manage the website, to identify the right technology, to train the team, to hire the most talented personnel (Clow and Baack, 2012). Even to find an executive sponsor is also seemed to be a challenge. The opportunities of the e-marketing director include it is a cost-effective approach, wider prospect reach, 24*7 marketing can be performed and interactivity can be increased. The ability of the managers to track the results would increase. The purpose of the report is to develop Virtual Brand Marketing Communication Campaign by Using Social Media Marketing with the aim to launch the E-Service Brand G5 in the United Kingdom, whose key competitor is Apple Pay. Environmental Analysis of Competitive Brand The main competitor of the brand G5 is the Apple Pay, therefore the PESTLE analysis of the brand Apple Pay is the important factor for developing the virtual brand marketing communication campaign of G5. The business of the company Apple Inc can be easily evaluated by analyzing the operations of the organization in the UK. The sentiment of the investor regarding the home country of the company Apple plays a major role in running each brand successfully; however the negative sentiment can destroy the company. Therefore Apple Inc launches its every brand based on the demands of the customers. Thus, the environment of the country plays the most important role. Political: The governance system of the UK is stable as it is a democratic country and it maintains influence over the customs and laws of the former countries of the British Empire. Recently, the UK holds an enviable and strong position in politics globally. Thus, the Apple Pay plays the major role in the market. The particular brand faces various challenges due to the terrorist attacks caused by Islamic State of Iraq and Syria (ISIS) (Diamantopoulos et al. 2012). As the terrorist attack affect the operations of the Apple Pay negatively. Even the current challenges regarding the political issues increases the tension of the management of the brand as well the company. thus, there is a probability that the brand G5 might get affected due to the political situation of the country. Economic: The economy of the country UK is highly developed and it has gained its footing after the occurrence of the Second World War. As per the survey of the World Bank, the UK was the seventh best country in the year 2003 that was able to invest in the businesses (Denmark.chsnenu.edu.cn, 2015). Therefore, Apple Pay also receives the benefit or advantage of being a UK-based brand. The particular brand is capable enough to invest for itself and to promote the brand and make it wide popular to worldwide people for more earnings. Therefore, G5 would also be effective economically in the UK. Technology: The particular country is well known for its research and development, and scientific expertise. The rights of intellectual property are generally protected by application of legislation. However, in the recent days, the UK faces a single challenge regarding the technological development and that is the shortage of workforces of RD. The particular country started to face this challenge since the year 2008, thus experienced and expertise people in the IT sector, technicians and engineers continued to decrease (Lee and Carter, 2012). Thus, the lack in expertise people in the country might lead to a serious threat for the company Apple along with its brand Apple Pay. The brand G5 would also get the opportunity to modify and develop its products and services but it might also face the same issue as Apple Pay that is the lack in RD workforce. Socio-cultural: The living standard of the citizens of the UK is comparable with other countries of First World. Thus, the health care system and education system of the particular country is enriched along with the social goals of the government. The population of the country UK are ageing; however, the working and the young generation from the European market offset the issues of the particular nation. Thus, the brand Apple Pay earns the opportunity to expand its business in the society. The young working people increases the total sales of the company as well as the brand became popular (Du Plessis, Strydom and Jooste, 2012). The socio-cultural of the country would also positively influence the brand G5 to run the business i the UK market. Environmental: The particular nation possesses many global policies with respect to the environment, sustainable energy source and reduction in emission. However, the rate of air pollution in the UK is relatively higher than other countries. Thus, the European Commission sued against the poor quality of air of the UK (Kotler and Keller, 2012). Therefore, the UK government has established various types of policies. Thus, Apple Inc has to follow all the policies of the country for betterment of the organization. Legal: The legal system of the particular country is transparent, efficient and organized. Thus, it favours to run any business effectively and efficiently. Thus, the specified competitor of the brand G5 can run the business effectively and efficiently. However, the brand Apple Pay has to face some challenges in terms of balancing personal liberties against the terrorism threat and tax evasion (Ijecm.co.uk, 2015). The transparent legal facilities would also facilitate the brand G5 to expand in the UK market. Key Competitors within the Sector and Nature of Competition Critical Examination of the current strategy of Apple Pay using Ansoffs Matrix: The Ansoffs For Quadrant Matrix helps in examining the different market positioning strategies and the competitive position of Apple Pay Market Penetration: Apple Pay has managed to gain 1.7% of the market share within the six weeks of the release (Forbes.com, 2015). Apple pay is accountable for 1% of all the digital payments made in US. Apple Pay uses NFC chips that are available only on the new phones (Apple, 2015). 60% of the Apple Pay consumers use the service multiple times and utilize the mobile payment service around 1.4 times per week approximately (Forbes.com, 2015). Apple Pay is engaging in partnership with many banks, retailers (Mc Donalds, Subway and many others) and apps, that can consequently make the digital payment technology an attractive one-stop-shop for carrying out purchases in the future Market Development Apple Pay utilizes 8 innovative business strategy for market development that includes improvement of the digital business process, mitigation of the barriers to adoption of the Apple Pay System, leveraging the digitally installed base, infrastructure as well as standards (Evans, 2015). In addition to this, the business strategy also includes leveraging the partners for digital credibility and then innovating digitally then radiate (Chevalier and Mazzalovo, 2012). Apple Pay engaged in partnership with three payment networks such as the Master card, Visa as well as American Express that could handle 83% of the credit card payments in the US. Apple Pay engaged in partnership with retailers that could address more than 220000 merchant locations in US. Apple Pay announced expansion in UK with 250000 retail locations as well as the London Transit System Product Development Apple Pay also employs the strategy of Apple New Product t Process (ANPP) for the development and designing of the products for gaining market share and for extension of the interface. Engineering Program manager (EPM) and global Supply manager oversees the management and the control of the product process referred to as the EPM Mafia (Panzarino, 2012). Product Diversification Existing competition of Apple Pay includes Google Wallet and Pay Pal among many others Apple introduces the one touch system to make payments with the Touch ID Apple Pay ensures privacy of the purchases, protects accounts even after losing device Apple pay can be used on the I phone, I pad, Apple Watch Evaluation of the E- Marketing Mix of Apple Pay The critical evaluation of the e-marketing mix of Apple Pay essentially refers to the critical assessments of the factors, namely, personalization, privacy, customer service, community, site and security (Dutta, 2014). Personalization- The addition of the Walgreens balance rewards card can help receive rewards that are connected to the personalized usage of the Apple Pay. Privacy- Apple Pay uses Unique Device Account Number is used for maintenance of privacy in payment process. Customer Service- Apple Pay ensures simple, secure way of payment and support functions in transactional situations. Community- Apple pay is accountable for 1% of all the digital payments made in US and forms of the online payment community of the company and the number is escalating. 60% of the Apple Pay consumers use the service multiple times (Forbes.com, 2015). Site and Security- The devices such as I phone and I pad are the sites and the security of the payment process is maintained by the assignment of the unique identification number as well as fingerprints. Furthermore, the card details are not shared with the payment system (Apple, 2015). Critical Analysis of the E-Communication Mix of Apple Pay Figure 1: E-Communication Mix of Apple Pay Recommendations for development of a virtual brand communication strategy Characteristics of digital and social media marketing As rightly indicated by Kapferer (2012), the essential characteristics of digital and social media marketing include the pull and push communication tactics. In Pull digital marketing, the consumers keenly seek marketing content whereas in case of push digital marketing, the marketers send the messages without prior consent of the recipients. Pull digital marketing refers to the email newsletters, search engines as well as text messages whereas push marketing vehicles refer to the opt-in subscription based services. Online advertising is yet another significant form of digital marketing where the consumers can access the digital content of the advertisement through internet-connected devices such as the smart phones, computers and tablets among many others (Kapferer, 2012). Recommended e-marketing Communication Strategy As mentioned by Keller et al. (2012), social media marketing of G5 includes development of a Facebook page, Pinterest, Instagram; you tube video and a blog page. Social media is the recommended e-communication strategy that G5 can adopt for the development of a virtual brand communication strategy. The strategic managers of G5 may consider the communication tactic of displaying advertising in website and blogs and sending email, text messages that are essentially push digital marketing. In addition to this, the strategic managers of the company might possibly consider to adopt the pull technologies that can deliver demographically aligned contents to the consumers through the search engines, text messages, email newsletters, websites and blogs to the consumers seeking information and marketing content. The strategy of micro targeting has the inclination to produce smaller number of audiences that consequently results in innovation and lesser distribution costs (Chevalier and Mazzalov o, 2012). Furthermore, building network or communities through social media sites such as the face book, you tube as part of the pull marketing strategy can also prove to be effective for G5. The marketer can also consider the multi channel communications that takes into account both the push as well as the pull marketing technologies. Apple focuses on personalization and utilizes the information on the device. The Apples proactive agent searches for the content swiftly inside the app and brings it to the forefront. The marketing managers of G5 can also use appropriate customized content designed aptly and convey the same to the targeted audience. Personalization refers to the need for developing customizes as well as personalized products and services after accumulation of requisite information of the identified customer. Apple developed the fingerprint reader into the devices in order to ensure more privacy. Likewise, G5 can also be the finger print strategy for ensuring the privacy and security of the payments of the consumers. The utility of the services thereby needs to be communicated to the consumers through proper channels and processes to the target consumers (Apple, 2015). Social Media Campaign The strategic managers of G5 can undertake social media campaign that needs to incorporate cost effective ways of utilizing the social media more effectively. The marketing managers may take into account assimilation of face book and Twitter directly into the app and provide the opportunity to the user to express favor towards the product or services by liking the same. The social media campaign can also include designing a long-term commitment to the fan community in Facebook. User generated and specialized contents can also be used where the users can be motivated to post the art, reviews, videos as well as contents. The targeted consumers of the digitized technology of online payment system are generally the users of smart phones, computers, tablets and other devices connected to the internet. The social media is therefore a significant way of communicating with the targeted audience. Justification for the effectiveness of the campaign in communication of the brand value Now a day, the young generation belongs to the Generation Y thus, the internet is the main media for network among the people. This process has become easier through the social media usage. The social media networking involves Facebook, Twitter, LinkedIn, and Instagram. Therefore, it can be said that the social media channel can easily publicize the app of the brand G5. Facebook can be considered as the biggest social media, thus it would help in promoting the app of the G5 brand. The advertisements through Facebook can be displayed through the mobile ads, as this would help in gaining users from dedicated ad campaign. On the other hand, through Twitter, the management of the brand G5 can easily connect with the target customers and the management can easily respond to the queries of the customers. Therefore, it can be said that the social media campaign is the most effective method of communication for increasing the brand value. References Apple, (2015). ApplePay - Apple. [online] Available at: https://www.apple.com/apple-pay/ [Accessed 28 Dec. 2015]. Chevalier, M. and Mazzalovo, G. (2012). Luxury brand management. Singapore: Wiley. Clow, K. and Baack, D. (2012). Cases in marketing management. Thousand Oaks, Calif.: SAGE. Denmark.chsnenu.edu.cn, (2015). [online] Available at: https://denmark.chsnenu.edu.cn [Accessed 28 Dec. 2015]. Diamantopoulos, A., Fritz, W., Hildebrandt, L. and Bauer, A. (2012). Quantitative marketing and marketing management. Wiesbaden: Springer Gabler. Du Plessis, P., Strydom, J. and Jooste, C. (2012). Marketing management. Cape Town: Juta. Dutta, K. (2014). Brand management. Evans, N. (2015). 8 classic (digital) business strategy moves from Apple Pay. [online] Computerworld. Available at: https://www.computerworld.com/article/2933333/mobile-payments/8-classic-digital-business-strategy-moves-from-apple-pay.html [Accessed 28 Dec. 2015]. Forbes.com, (2015). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/paularosenblum/2014/12/22/apple-pay-2015-still-early-but-dense-clouds-will-eventually-yield-a-rain-of-adoption/ [Accessed 28 Dec. 2015]. Ijecm.co.uk, (2015). Index of /wp-content/uploads. [online] Available at: https://ijecm.co.uk/wp-content/uploads [Accessed 28 Dec. 2015]. Kapferer, J. (2012). The new strategic brand management. London: Kogan Page. Keller, K., Apei ria, T. and Georgson, M. (2012). Strategic brand management. Harlow, England : New York: Financial Times/Prentice Hall. Kotler, P. and Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lee, K. and Carter, S. (2012). Global marketing management. Oxford: Oxford University Press. Paliwoda, S., Andrews, T. and Chen, J. (2012). Marketing management in Asia. New York: Routledge. Panzarino, M. (2012). This Is How Apple's Top Secret Product Development Process Works. [online] The Next Web. Available at: https://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/ [Accessed 28 Dec. 2015].

My one ethical dilemma that I ... free essay sample

My one ethical dilemma that I face daily is working the parents of the children I care for within my classroom. With being child care provider there are many challenging days. We plan our days to go smoothly but that never really happens. From a child not sleeping well at night to another child that is frustrated that bites. As care givers we have to wear many hats all day long from problem solving to being creative to keep the children in focus. Most of the day we wear the Red Hat What do you feel? What do you sense? What hunches or intuition do you have? The red hat is all about emotions, gut reactions, intuitions. What bubbles up? It is the empathy hat—where we focus on what others feel. When we wear the red hat, we should avoid evaluating, criticizing, or even commenting on the emotions that are expressed. We will write a custom essay sample on My one ethical dilemma that I or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By asking the children to express their feeling and letting your classmate know you dont like that or that hurts. This insures that the child is expressing their feelings and using their words if the child isnt verbal we teach them the sign language for STOP or BUSY this helps them to communicate. We need to help the children to learn words or sign language to take place of actions. This helps the children to communicate to the other children in the classroom. Then at the end of the day you have to deal with the parent and explain to them why their child had got bit, that makes you put on a different hat, this would involve of the blue hat thinking. We put on the blue hat to think about how to think about the problem at hand. It is best not to skip around aimlessly. A plan helps assure that we touch all the bases. It is a way of consciously taking charge of the process so that our subconscious reflexes do not pull us around aimlessly. I always let the parents know about what happen before their child got bitten. For example Hazel walked over and tried to take way Elizabeths doll and Elizabeth told Hazel no no no. But Hazel pulled the doll out of Elizabeths hands. This made Elizabeth extremely frustrated and she bite Hazel on the arm. Coming up with an action plan that meets the best for the children in your care. I always let the parents know this is a normal behavior for a one to two year old. Also have resources for the parents about biting for the biter and the one getting bit. This helps the parents understood more about why its happening. Two of by favorite resources are Zero-Three Toddlers, How to Help Your Child Stop Biting flyer and Biting and What to do when your Toddlers bite. By having this information ready for the parents and showing them different reasons why a child bites it helps them to understand how their child is thinking. Here are some examples of why children bite lack of language, over whelmed, over tired, teething, oral stimulation, personal space, moving, parent being absent and even a new baby at home. There are also some books that I suggest about biting that helps the child understand about biting. No Biting by Karen Katz and Teeth Are Not For Biting by Elizabeth Verdick. The best knowledge is making sure the parents have the right resource material on why Toddlers Bite. Ensuring the parents that it takes teamwork to stop the biting.If the biting continues the best action plan is to have a sat down meeting with the parents to talk about different things that are going on in that childs life from childcare to home. This will help develop a plan. Last week I had a meeting with one of the girls parents in my room. She had been getting bitten a lot lately . We knew she had a new sibling at home, by talking with her parents we realize that she was sneaking attention. She had been taking toys and other items from other children to get attention on her, which resulted with her getting bitten several times over several days. By asking questions on how much time they were spending just on the girl. They said they do everything with the new baby and the girl. We subject that maybe one night of week it good just be her night with one of the parents or just an extra book at bedtime with the other parent. They said they never thought of it that way. But this week she is respecting her classmates space and listening to their words a little better. This means that shes not getting bit at the present time, which makes Mom and Dad happier. The child that was doing the biting she was using her words. She would tell her classmates NO, NO, No Busy, and then she would bite them on the arm when they tried to take her toy away. Her mother was afraid of her child being labeled as a biter. As caregivers we gave her family the same information as the other family. Which help them to understand why children bite? This childs mother teaches in the public schools and was open to all the information we gave her. They have been working with her at home also with her big brother helping to create ways for her to use her words more often to express herself with language. She has also been telling the other children NO That Mine which is awesome that shes using her words more and more every day. They are usually experts in their field and respected for their abilities that they obtained either through educational learning and training or through practice. With this helps us to be expert caregivers with years of experience we were able to help these parents on some different choices they were doing at home and for their children best interest. Caregivers and parents identify what would causes the biting it becomes easier to try to help the child understand that biting is not okay. But at the age one or two biting is also a normal behavior in children. By having the open communication with our families this ensures that we can resolve problems when they occur. If we had not worked together as caregivers The professional is faced not only with the challenge of subordinating their interests to those of their clients but of honoring the professions resp onsibilities to society at large. We would never have the opportunity to give the parents the support they need in this situation. Its never easy leaving your child with someone while you have to go to work, but if you have a good relationship with the caregivers that care for your children it makes it easier. We have an open door policy at our center the caregivers are there for the children but also for the parents. I always tell my parents dont ever be afraid to ask us for help with any questions about their child or even if they might need help themselves. I have worked on the military base for the last three years serving civilian and military families. Which I take a lot of pride in being able to help our military families Military organizations are highly structured command and control entitie With the military we have parents that have been deployed or have been sent to tech school leaving the other parent to take care of the children. Just with things changes can sent a toddler into a biting pattern. As caregivers we support all of our parents. As like children we have our good days and our bad days the children pick up on the feelings from their parents. Just make sure you keep your parents inform of what going on with their child while they are in your care. 1. Explain the child day2. Ask if they are concern about anything that has happen during the day3. Always give positive with the negative if something has happen or have a notebook to pass-along with child day notes in it. 4. Let them know you support the whole family. 5. Give them resources on issues that arise within the day (biting)I have also attached the flyer that we use within our classroom for resources for biting.